Social media is a constantly evolving space. New platforms and features are introduced, while others fall by the wayside. As you know, I’m always on top of social media trends, so I’ve looked into what’s trending in 2022 to help you with your marketing strategies this year! Here are my top five predictions. Before that you can check out this mmlive a social entertainment platform. However, let’s get started.
TikTok for business
One of the biggest social media trends for 2022 is TikTok for business. TikTok is a visual platform that makes it easy to share your brand story and connect with customers. It offers a unique way to engage with your audience, so you can take advantage of this exciting new opportunity by following these tips:
- Talk to all kinds of people in their language. Make sure everyone understands what they’re seeing in just one look at the video or image on your page!
- Use short videos and GIFs rather than long ones; this will allow viewers’ attention span levels to stay higher throughout their viewing experience—and they’ll want more!
Broadcast live on multiple platforms simultaneously
Live streaming is a hot topic in social media, and for good reason. It’s one of the fastest-growing trends in all of the digital marketing right now! In fact, live streaming has grown by more than 50% year over year since 2018.
So why is this so important? Because it gives you the opportunity to connect with your audience on an intimate level. Your viewers feel like they’re sitting right there with you while you’re talking to them. And as a result, they become invested in what it is that you have to say because they can relate to it better than if they were just reading words on a screen or hearing someone talk over their phone speaker (or listening through earbuds).
Live streaming allows businesses to connect with customers directly without having any middlemen involved—and this makes all the difference when it comes down to trustworthiness and credibility.
If done correctly, live streaming offers many benefits including:
- Increased brand recognition/awareness
- Improved customer service/support
Growth of visual content
Visual content has grown from less than 20 percent in 2009 to over 80 percent today and is expected to reach 90 percent by 2022. In fact, images get more engagement than text and video combined!
- Visual content is more engaging.
- Visual content increases brand awareness.
- Visual content is easier to digest.
- Visual content is easier to share.
- Visual content is easier to understand.
Visuals are a great way of conveying vast amounts of information in a small space, and as such, they can be easily shared with friends and family on social media or through emailing or messaging apps like WhatsApp, Telegram, or WeChat.
Rise of new social media platforms
The rise of new social media platforms is one of the most important trends to watch in 2022. There are many new options available today, and they’re growing in popularity. The big three remain Facebook, Instagram, and Twitter, but TikTok (which was acquired by Bytedance) has become a great way for users to share visual content on their smartphones or tablets.
Reddit is also growing rapidly because it offers a place for people with similar interests to discuss topics without having to post comments on someone else’s profile—this is helpful if you want to avoid spamming other people’s accounts with your own content! Discord is another unique platform because it allows gamers from around the world to connect via voice chat; this makes it easier for players who speak different languages than English speakers.
Instagram’s Surprisingly High Growth Rate
You may be surprised to learn that Instagram’s growth rate has been surprisingly high. According to a report by Global Web Index, the platform has over 1 billion monthly active users as of 2019.
This means that Instagram is one of the most popular social media platforms in the world and businesses should leverage it to reach their target audience.
While you’re at it, make sure to start an Instagram account if your business doesn’t already have one. If your brand hasn’t yet explored this growing platform, now is a great time!
If your business is not on Instagram yet, this might be the right time to start one. The platform continues to grow rapidly and has become a hotbed of opportunity for brands — both large and small. In fact, Instagram’s growth rate has been surprisingly high. According to a report by Global Web Index, the platform has over 1 billion monthly active users as of 2019. This means that Instagram is one of the most popular social media platforms in the world and businesses should leverage it to reach their target audience.
Conclusion
Social media is continually growing and evolving, and with so many variables at play, predicting what the future will look like can be difficult. But one thing is certain: social media’s influence will never end. It will continue to grow and evolve in ways that we can’t even imagine today. In fact, it’s that unknowing that makes me excited, curious, and optimistic about the future of social media. There’s nothing more exciting than not knowing what will happen next in this ever-evolving world of technology!
We are very excited to see how these trends will play out in the coming years. If you have any questions or comments about this article, please do not hesitate to reach out! We’d love to hear from you!